Betsy Serafini is a distinguished professional at the helm of the Northern California Region (Marin, Sonoma, Napa & Humboldt Counties) as Partner and Regional Vice President of Sales for Corcoran Icon Properties. Commencing her real estate career in the early 2000's, Betsy's journey has been marked by a commitment to excellence and a passion for cultivating success.
Having honed her skills and collaborated with top professionals in the Sonoma County marketplace, Betsy became an integral part of the co-founding team at Terra Firma Global Partners in 2010. Her strong technological acumen, transactional expertise, attention to detail, and innovative mindset positioned her as a natural fit to help build and develop the regional startup company alongside Bill Facendini and Heidi Rickerd Rizzo. In 2020, Terra Firma Global Partners seamlessly integrated with Corcoran Icon Properties, where Betsy continues to drive and elevate the region.
With an impressive tenure exceeding 20 years, Betsy has been a guiding force for associates navigating the complex landscape of real estate. Her diverse background and entrepreneurial spirit contribute to her open communication skills and the foresight to anticipate and address potential challenges, making her an exceptional partner and mentor within the team.
A graduate of the University of San Francisco, she holds a Bachelor’s Degree in Organizational Behavior and Leadership, further enhancing her leadership capabilities and strategic approach to real estate at Corcoran Icon Properties.
