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Agent AchievementsCompany NewsNoteworthy Properties April 16, 2025

Larkspur Home Sells for $1M Over Asking in Just 7 Days

In one of Larkspur’s most desirable neighborhoods, a 2019-built home sold for $5.3 million—coming in $1 million over asking—after generating nine offers and closing all-cash in just seven days. The sale, represented by Holly Welch of Corcoran Icon Properties’ Greenbrae office, achieved over $2,000 per square foot, a remarkable price point for the area.

The sellers, recent empty nesters ready to begin their next chapter, turned to Welch for her market expertise, strategic insight, and hands-on approach. Together, they brought the property to market with thoughtful preparation and a few creative touches that helped it stand out.

“We knew the garden was a showstopper, but it hadn’t fully bloomed when we listed,” said Welch. “So we enlarged past-season photos of the garden and placed them on easels throughout the home. It allowed buyers to envision the space in full bloom—and that personal detail made an impression.”

With a smart pricing strategy, premium marketing, and carefully managed private showings, the home attracted strong interest right out of the gate. Within days, nine serious buyers emerged, leading to an all-cash offer and a seamless one-week close.

Highlights of the Sale:

  • 9 competitive offers
  • $5.3M final sale price (listed at $4.25M)
  • Over $2,000 per square foot
  • All-cash, 7-day close

“This was a win-win for everyone involved,” added Welch. “It’s a great example of what’s possible with the right timing, preparation, and a customized strategy.”

To connect with Holly Welch, you can contact her at 415.730.6168 or holly@hollyinmarin.com.

For more on the listing, visit Welch’s YouTube page.

 

Noteworthy Properties March 13, 2025

Corcoran Icon Properties Lists Premier Event Venue in Nevada City with Stunning Acoustics and Scenic Views

Corcoran Icon Properties is proud to present 11417 Red Dog Road, a one-of-a-kind event venue in Nevada City, California. Represented by Trish O’Connell of Corcoran Icon Properties and Susan Stark of Compass, this nearly 8,000-square-foot estate offers a rare opportunity for buyers seeking a unique setting for concerts, performances, receptions, and philanthropic events.

The highlight of the estate is a 4,000-square-foot Concert Hall, professionally designed with $100,000 in acoustic enhancements. Intimately seating 100 guests, the space is perfect for live music, recordings, lectures, and private events, seamlessly connected to a bar, reception veranda, outdoor deck, and expansive yard.

“The concert hall is one of a kind,” says Trish O’Connell. “Its sound quality is unmatched, and the serene setting makes it an inspiring venue for performances, recordings, and special occasions.”

rustic red colored a-frame barn in the daytime set in a forest setting.

Beyond its performance space, the estate features seven bedrooms, four full baths, and two half baths. A fully equipped executive chef’s kitchen with a butler’s pantry provides ample space to cater grand events and intimate gatherings. The property also includes ample guest parking, a garage, and a workshop for additional convenience.

“This property is a rare blend of world-class acoustics, breathtaking outdoor settings, and event-ready amenities,” adds O’Connell. “Whether for music festivals, weddings, or exclusive gatherings, it’s an exceptional investment.”

Conveniently located five minutes from downtown Nevada City, the estate is just an hour from Lake Tahoe and offers easy access to private and commercial airports, including Sacramento International Airport (68 miles away).

To learn more about the property, Trish O’Connell can be reached at trish@trishoconnell.com or 925.451.7288.

Agent AchievementsCommunity January 24, 2025

Jenn Pfeiffer Named 2024 REALTOR® of the Year by Marin REALTORS®

Jenn Pfeiffer, a real estate agent with Corcoran Icon Properties, has been named the 2024 REALTOR® of the Year by the Marin REALTORS®. With over 20 years of experience in real estate, Jenn has worked extensively with buyers and sellers in both San Francisco and Marin County. This esteemed recognition highlights her unwavering dedication to her clients, the industry, and the community.

Pfeiffer’s award marks the second consecutive year that an agent from Corcoran Icon Properties Greenbrae has been honored with this title, reinforcing the firm’s commitment to excellence.

“I can’t think of anyone more deserving of this award,” says George Crowe, Sales Manager at Corcoran Icon Properties, Greenbrae. “Agents from all over Marin call Jenn for help or advice, and she is actively involved in our community. She is also a fantastic agent, and her clients love her. We’re lucky to have her on our team.”

In addition to her successful career, Jenn is deeply involved in the real estate community. She serves as the Class B Director and President of the Board of Directors for BAREIS, the MLS that serves the real estate industry across nine counties. Jenn also contributes to the industry as a Marin Realtors Grievance Committee member.

Named the best agent in San Francisco in 2021 by SF Weekly and a top-producing agent for over 17 years, Jenn’s expertise is further shaped by her experience as a managing broker for seven years, providing her invaluable insights into thousands of transactions.

“I am truly honored to receive this recognition,” says Pfeiffer. “It reflects the trust and support I’ve received from my clients and colleagues and the guidance I’ve received throughout my career. I am grateful for the opportunity to serve the communities I love and am excited for what’s to come.”

Corcoran Icon Properties recognizes Jenn Pfeiffer for her significant contributions to the real estate industry and active community involvement. Her success as a top agent and involvement in various real estate organizations align with the company’s commitment to excellence in service across the regions it serves.

Jenn can be reached at jenn@jennpfeiffer.com or 415.552.9500.

Company News September 19, 2024

Corcoran Icon Properties North Bay Region Celebrates Best Places to Work Ranking for 2024

Corcoran Icon Properties, an independently owned and operated affiliate of Corcoran Group, LLC, proudly announces its recognition as one of the best places to work in 2024 by the North Bay Business Journal. This achievement reflects the company’s ongoing dedication to fostering an empowering workplace, further positioning it as a top employer in the North Bay.

Building on a strong legacy that began with Terra Firma Global Partners, Corcoran Icon Properties has now been recognized for an impressive nine consecutive years. This year’s award highlights not only their continued excellence in real estate but also their focus on the well-being and growth of their team.

“We couldn’t be prouder to be named one of the best workplaces this year. At Corcoran Icon Properties, we’re about putting people first,” said Betsy Serafini, Regional Vice President and Partner for North Bay/North Coast California. “Our team comes from all different backgrounds, but what brings us together is the shared passion for what we do. We work hard, support each other, and have fun. That’s what makes this place unique.”

Corcoran Icon Properties embraces a people-first approach. The company supports a flexible work environment that encourages collaborative results. Many team members are long-standing residents of the areas they work in, deepening their ties to the local communities and the clients they represent. This local expertise is integral to the company’s success and allows its associates to cultivate long, fulfilling careers.

The firm’s commitment to nurturing talent extends beyond the day-to-day. Leadership actively encourages growth and innovation while ensuring a work-life balance that allows associates to thrive personally and professionally. This holistic approach to success sets Corcoran Icon Properties apart as a real estate firm. It creates a workplace culture where individuals can pursue their passions while contributing to the company’s goals.

With a strong presence across Northern California, including offices in Greenbrae, Napa, Novato, Petaluma, Saint Helena, San Anselmo, Santa Rosa, Sebastopol, and Sonoma, Corcoran Icon Properties continues to grow while maintaining its deep-rooted commitment to its people and its clients. This prestigious recognition as one of the best places to work in 2024 is just another milestone in their ongoing journey of success.

“This award is a celebration of the people behind the brand,” Serafini added. “We’re all about fostering an environment where people feel supported, appreciated, and excited about their work. When you’ve got a motivated and happy team, that’s when the magic happens.”

Company News August 28, 2024

Corcoran Icon Expands Presence With New Office In Palo Alto

Corcoran Icon Properties, a franchisee of Corcoran Group, LLC is excited to announce the opening of their newest office location in the highly acclaimed Palo Alto area. Led by industry veteran Benyam Mulugeta as Managing Broker and longtime Corcoran Icon Properties Sales Manager and Partner Susan LaRagione, the new office will cater to the brokerage’s existing agents who serve the Silicon Valley area and any newly recruited agents from the immediate Palo Alto area.

The newly established office sits within the centrally located Town & Country Village, which houses various amenities for the surrounding high-end residential neighborhoods and is just across the street from Stanford University. The formal address for the new office is 855 El Camino Real, Building 5 – Suite 311, Palo Alto, California 94301.

“Our new office in Palo Alto represents an exciting step forward for Corcoran Icon Properties,” said Mulugeta. “This expansion allows us to better serve local consumers by providing them with expert market insights and a dedicated team focused on Palo Alto. For our existing agents, this new location offers state-of-the-art resources and a collaborative environment that will help them thrive in one of the most luxurious markets in the country.”

“The opening of our new Palo Alto office is incredibly valuable for both our team and the community,” said LaRagione. “There has been strong demand from our existing agents for a presence in Palo Alto, as it’s a key market for our clientele. We’re already seeing a lot of excitement from local agents who are eager to join Corcoran Icon Properties and take advantage of the innovative tools, top-tier support, and team-oriented culture we provide.”

Palo Alto is one of the nation’s most competitive and expensive real estate markets, driven by its location within Silicon Valley and the nearby presence of major technology company campuses like Google, Facebook, and Apple. Pricing for single family residences remains consistently high, with median prices often exceeding the $3 million dollar mark with the top-end of the market stretching into the tens of millions. Residential options within this coveted enclave range from historic standalone residences and sprawling contemporary estates to mid-century ranch-style homes, as well as a variety of luxury townhomes and convenient condominiums.

“The strength of our agents and the power of our brand are the steppingstones that have carried Corcoran Icon Properties through market headwinds and ultimately brought our expansion efforts into Palo Alto a reality,” said Steve Belluomini, President of Corcoran Icon Properties. “Opening an office in this competitive market is also possible due to our stellar local leadership in both Benyam and Susan, and I am excited to see our Palo Alto Office not only grow but also succeed.”

Today, Corcoran Icon Properties is comprised of approximately 900 agents across the greater Northern California marketplace with this newest Palo Alto office being their 24th physical office space. Recently, Corcoran Icon Properties ranked No. 8 by the San Francisco Business Times as one of the “Largest Bay Area Residential Real Estate Brokerages,” highlighting their strong presence across the entire Bay Area. Additionally, The Real Deal ranked them as the No. 5 brokerage in San Francisco, based on sales transactions priced at $200,000 or more, recorded by the San Francisco MLS between May 2023 and May 2024.

Since launching in February 2020, Corcoran’s Affiliate Network has grown steadily both domestically and internationally. Last year alone, Corcoran expanded with new domestic affiliates in Northern California, New Jersey, and Texas, and expanded internationally with Corcoran Magri Properties, based out of Lake Garda and Verona, Italy, as well as with Corcoran Horizon Realty, based out of Ontario, Canada. Most recently, Corcoran welcomed Corcoran Property Advisors in Boston, Massachusetts and Corcoran Prime, in Portland, Oregon.

Noteworthy Properties May 28, 2024

Bonnie Spindler of Corcoran Icon Properties lists Historic Petaluma Bodega

Corcoran Icon Properties is excited to introduce a historic property, 303-307 Bodega Avenue in Petaluma, CA, to the market. This unique listing, represented by agent Bonnie Spindler, presents a rare opportunity to own a piece of local history with versatile potential for commercial and mixed-use.

With over 30 years of industry experience and a deep passion for pre-1926 architecture, Bonnie Spindler is uniquely qualified to guide buyers through the intricacies of this exceptional property. Her extensive knowledge of architecture and commitment to preserving historic landmarks ensure a seamless transaction process.

Originally established in 1918 as a neighborhood grocery store, or “bodega,” 307 Bodega Avenue evolved over the years, eventually becoming Caulfield’s Market in 1925 under the ownership of Thomas J. Caufield. The property’s rich history as a hub for community convenience and commerce reflects the entrepreneurial spirit that defines the heritage of Petaluma.

“303-307 Bodega Avenue is more than just a property; it’s a testament to Petaluma’s rich heritage and entrepreneurial spirit,” remarked Spindler. “We are confident that this listing will attract discerning buyers who appreciate the unique charm and potential of this historic site.”

The property’s flexible zoning, allowing for both commercial and mixed-use, opens the door to a variety of potential uses. From restaurant and winery ventures to boutique retail spaces or creative office concepts, the possibilities are endless. Additionally, with parking for 7-10 cars, accessibility, and convenience are key features of this listing.

“303-307 Bodega Avenue presents a rare chance to adopt a dynamic business model and contribute to the vibrant Petaluma community,” said Spindler “We encourage prospective buyers to embark on a journey to create something truly extraordinary in the heart of Petaluma.”

For more information about this unique listing, please visit the property’s listing page here.

Bonnie Spindler may be reached at 415.706.6660 and bonnie@bonniespindler.com.

Agent AchievementsCommunity January 26, 2024

Ruthie Jones Installed as President for Humboldt Association of REALTORS®

Ruthie Jones, of Corcoran Icon Properties in Humboldt County, was just installed as President of the Humboldt Association of REALTORS®. The 2024 Installation of Officers Black Tie Affair was held at  Bear River Resort & Casino in Loleta.

Humboldt Association of REALTORS® (HAR) has an association membership of more than 455 REALTORS® and 95 affiliate members. Its mission is to provide services and programs to assist its members in successfully succeeding in the business and achieving the highest standards of ethics and professionalism. They pride themselves on being advocates for private property rights and encourage community involvement.

Jones has received several prestigious awards throughout her career, highlighting her unwavering dedication to client satisfaction. These awards include the 2022 Real Estate Icon Top Producer for 2022, the 2018 Rookie of the Year award, 2018 Rising Star Award, and she perpetually retains a high rating as an agent.

“This is a real honor for me, and I’m very excited to carry out my role as President of this impressive group of professionals,” remarked Jones. “We live in a remarkable area, and it’s a pleasure to serve my community through HAR.”

Before her career in real estate, Jones worked with Northcoast Children’s Services as an Early Head Start Home Visitor, where she embraced the opportunity to live out her mission of supporting the community and empathizing with each family’s unique needs. Today, she continues to contribute to the community and finds fulfillment by volunteering with CASA and Kiwanis. Her ultimate goal is for clients to experience complete satisfaction in their real estate transactions, ensuring their needs are met every step of the way with respect, time, honesty, and integrity. Together, Ruthie and her clients embark on this journey.

“Ruthie’s recent achievement with the Humboldt Association of Realtors® is quite remarkable,” remarked Joshua Cook, Sales Manager of Corcoran Icon’s Humboldt County Operations. “She exemplifies leadership and strength, and her guidance is sure to bring valuable contributions to the entire association and community.”

Ruthie Jones may be reached at 707.572.0683 and ruthie.jones@corcoranicon.com.

Agent AchievementsCommunity January 25, 2024

Hannah Tai Receives 2023 Good Neighbor Award from Marin Association of Realtors

Hannah Tai, an agent with Corcoran Icon Properties Greenbrae office, received the 2023 Good Neighbor Award presented by the Marin Association of REALTORS® at their annual Installation and Awards Luncheon held at The Spinnaker in Sausalito. More than 175 real estate professionals and affiliates gathered at this event to celebrate the award winners and welcome the new board for 2024.

Nominees for the Good Neighbor Award are individuals who have demonstrated outstanding commitment through volunteer work for 501(c)3 nonprofit organizations. Eligible activities extend beyond real estate or housing issues encompassing a diverse range of activities, including volunteer work conducted internationally. 

Tai was honored with the 2023 Good Neighbor Award in recognition of her contributions to Cake4Kids. The mission of Cake4Kids is s to provide free, custom homemade birthday cakes to children at risk, unhoused, or otherwise underserved circumstances. Cake4Kids relies on dedicated volunteers who donate ingredients to bake customized cakes for youth at their homes. These cakes are then delivered to partner agencies supporting the youth, and volunteers have the flexibility to choose their commitment level. As a former pastry chef, Tai devotes her time outside of real estate to baking, having created and donated more than 30 cakes over the last few years.

“When you have a skill, being able to use that skill in a way that makes a difference is heartwarming,” said Tai. “It makes you feel really good to know that you’ve done something that makes someone else feel great!”

Beyond her involvement with Cake4Kids, Tai is deeply committed to philanthropy. In addition to donating her skills to support charities, Tai also donates a percentage of her commission after each closing to various charities including Cake4Kids, Marin Grateful Gatherings, and The Gentle Barn.

“Hannah’s dedication to both her community and Cake4Kids exemplifies the spirit of giving back,” expressed George Crowe, Sales Manager for Greenbrae, Novato, and San Anselmo offices. “We are proud to have her as a member of our team, making a meaningful difference in the lives of others.”

Hannah Tai may be reached at 415.706.9654 or hannah.tai@corcoranicon.com.

Agent AchievementsCompany News January 24, 2024

Chris Backer Is Named 2023 REALTOR® of the Year by Marin Association of Realtors

Corcoran Icon Properties is pleased to announce Chris Backer as the 2023 REALTOR® of the Year by the Marin Association of Realtors. The Marin Association of Realtors announced the winners at their recent Installation and Awards Luncheon held at The Spinnaker in Sausalito. Over 175 real estate professionals and affiliates attended this event to honor the accomplishments of the award winners and usher in the new board for 2024.

Backer served as the Marin REALTORS® President for nearly two years, stepping in unexpectedly in 2019. In his initial year, he navigated the uncertainties of the COVID-19 pandemic and successfully led the association and its members. More recently, he took on the position of the 2022 C.A.R. Region 4 chair and served on the 2023 C.A.R. Executive Committee. His extensive involvement also includes roles as a C.A.R. Director, Vice Chair of the C.A.R. Local Government Policy Committee, Chair of the 2023 and 2024 Marin REALTORS® Local Candidate Recommendation committee, and is an active participant in the Government Affairs and Budget & Finance committees at the local level.

“I’m really just in awe at being selected to follow in the footsteps of such a select group of real estate professionals that I aspire to be like and whom I’ve looked up to over the years. It is a great honor to even be nominated,” commented Backer. “It’s important to me to find ways to serve my industry and give back to the community. I’m grateful to be a part of an association that gives accolades for achievements and contributions in other areas, and not only production. I am truly honored to be recognized and sincerely appreciate all of my clients and colleagues for their trust and this acknowledgment.”

Backer is an essential member of the Greenbrae office, consistently demonstrating exception leadership. His dedication and efforts have not only left a positive mark on the Marin real estate community but also have resonated statewide. He truly embodies the core values of Corcoran Icon Properties, and Corcoran Icon Properties takes immense pride in having him as a valuable part of their company.

“I can’t think of an agent who has devoted more time and energy working on behalf of the Realtor community than Chris,” remarked George Crowe, Sales Manager for Greenbrae, Novato, and San Anselmo offices. “We are proud of him and this award is well-deserved.”

Chris Backer may be reached at chris@chrisbacker.com or 415.729.4139.

Agent AchievementsCompany News September 28, 2023

Corcoran Icon Properties North Bay Offices Make Best Places to Work Ranking for 2023

Corcoran Icon Properties, an independently owned and operated affiliate of Corcoran Group, LLC, is pleased to announce that they have been recognized as one of the best places to work in 2023 by the North Bay Business Journal. While Corcoran Icon Properties has indeed achieved remarkable victories in recent years, it’s important to recognize that their impressive journey began during their previous incarnation as Terra Firma Global Partners, encompassing a continuous and outstanding 8-year winning streak.

In a survey coordinated by the North Bay Business Journal, over 6,500 employees throughout Sonoma, Napa, and Marin counties participated in the annual survey. Honorees were awarded and celebrated at a cocktail party and reception on Wednesday, September 13, at the Graton Resort and Casino. Corcoran Icon sales managers, Mike Lagoyda and Chris Wunderlich, were on hand to accept the award. 

“Congratulations on Corcoran Icon Properties being named one of the North Bay Business Journal’s Best Places to Work,” commented Lonnie Hayes from the North Bay Business Journal. “Companies like yours that were nominated and participated in the survey process set a benchmark for the region’s employers and are an asset to our community,”

Corcoran Icon Properties is a company built upon a culture of trust, collaboration, innovation, and communication where real estate is considered a team sport. Leadership is local and many of its associates are life-long residents of the communities they serve, fostering a commitment to see their neighborhoods thrive. The company embraces the idea that associates will be most successful with a healthy work-life balance, and opportunities exist so that the team can have long and fulfilling careers. 

Giving back to the community is also a strong element of what makes the firm a desirable place to work, grow, and flourish. Recently sponsored events include the Giro d Wine Country Bike Event, benefitting Rotary Club of Santa Rosa, and a Diamond Sponsor for the Napa Porchfest 2022, benefitting Napa County Landmarks. Being a part of the fabric of the community benefits everyone.

“We are a people-first company. Partners come from a range of backgrounds, but all have incredible histories of industry success,” said Betsy Serafini, Regional Vice President and partner, North Bay/North Coast California. “Our collective experience and expertise allow us to consider many perspectives. Having a shared vision and high regard for one another enables us to make decisions we can all stand behind.”

Corcoran Icon Properties is a 100 percent locally-owned and managed brokerage in Northern California comprised of eight real estate firms that came together in 2022. These firms formed a partnership focused on clients for luxury homes and estates, investment properties, vacation getaways, and first-time homebuyers.

Corcoran Icon Properties has North Bay offices in Marin, Napa, and Sonoma Counties, including Greenbrae, Napa, Novato, Petaluma, Saint Helena, San Anselmo, Santa Rosa, Sebastopol and Sonoma.

This year marks the 18th installment of the Best Places to Work program. In its first year, 24 entities were recognized compared to this year’s 105 honorees. North Bay Business Journal is headquartered in Santa Rosa and covers Sonoma, Napa, Marin, Mendocino, Lake, and Solano counties.