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About San Francisco - North Waterfront

The North Waterfront neighborhood is the number one destination for tourists from around the world, and rightfully so with its relentless upbeat energy and rich history....

The North Waterfront stretches out against the water along the Embarcadero, which is home to Fisherman’s Wharf and Pier 39, both iconic tourist destinations that are brimming with restaurants, storefronts, activities, and some of the best street performances in the nation to gather and entertain visitors.

While it is renowned for its over-the-top tourist attractions, there are a number of multi-unit buildings and upscale condo developments hidden amongst the motels and comfort-food restaurants. Single-family homes are few and far in between, but there is a quiet respite tucked away at the base of Telegraph Hill where a number of longtime residents reside.

Transportation is available in any form imaginable headed in every direction. Tourists and residents alike can travel by ferry, taxi, cable car, public transit buses, and by pedicabs that lure tourists in for quick, entertaining, and often expensive rides along the Embarcadero.

With unparalleled views, endless entertainment options, and a contagious buzz, even traditional San Franciscans are drawn to the tourist hub of the North Waterfront where the enamored tourists provide a constant reminder that they are in one of the most beloved cities in the world.